New York Mills, MN – Remember the excitement you felt as a kid hitting the sundae bar at your favorite ice cream parlor? So many sweet delectable flavors, colorful sprinkles and rich delicious toppings at arm’s reach. Doctoring your ice cream “dreamboat” with any or all of the extras – squirt of butterscotch, a dash of rainbow sprinkles, handfuls of chocolate chips.

The beauty of the sundae bar was the glorious freedom—to mastermind a truly original composition tailored to your specs and tastes. This is precisely the thinking behind Lund’s new online Build-A-Boat application. Visitors to can now venture through an immersive process—a virtual “boat-rigging buffet”— that lets you craft the ultimate, personalized and tricked-out fishing ride. Lund’s vast array of models, engines, features and options lets each user craft his or her own dreamboat, a completely customized, one-of-a-kind rig unto itself, right down to details like Airride seats and Lund’s popular Crappie Edition.

“If you’ve ever wanted to have a Lund boat custom-built and designed to your exact specifications,” offers Lund Marketing Manager Tony Kolker, “our new Build-A-Boat app is your chance to do it. Every angler has dreamed about his or her perfect Lund—the ultimate fishing boat for the way you fish. This new online, interactive tool is a really great way to turn those dreams into a reality.”

Lund’s Build-A-Boat app guides users through four easy steps:

  1.  Select your boat category by considering on-the-water fishing applications,
  2.  Select your model, length and floorplan,
  3.  Customize your model with stylized colors, Mercury Marine engine and finally,
  4.  Add all those extra goodies—a captain’s chair, Sony stereo, bow bait well, washdown system and whatever else promises to make your ‘warship’ the envy of the waterways.

Enter your zip code and the special Build-A-Boat app spits out an image and summary of your virtual dream rig. You’ll also get a complete pricing breakdown and be directed to your nearest Lund dealer, who can literally turn your dream into a reality. Or, save, print, and download your customized boat for future reference. Can’t do that with an ice cream sundae…

“Beyond Build-A-Boat,” says Kolker, “Lund’s new website offers loads of helpful content—video fishing tips, articles, and even views of catalogs dating back to 1959 to appreciate Lund’s fishing pedigree and legacy.  It’s one more way we’re delivering the ultimate fishing experience.”

To build the Lund boat of your dreams, or to shop Lund’s entire fishing-fleet and learn about the Lund Difference, visit

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