Core 15 Rifle & Bluegrass Armory Fields New Mobile Unit
OutdoorHub 01.13.12
Core 15 Rifle Systems and Bluegrass Armory announced today that they are fielding a new Mobile Sales & Promotional Unit. Dealers located in Southeastern and Southwestern states will have the opportunity to utilize this sales tool at store promotions and shooting events after reaching specific goals inside of the Core 15 Premier Dealer Program.
The Mobile Unit, powered by a 2012 Ford F-350 FX4 Diesel, features a 28 foot Featherlite trailer that has been converted into a portable showroom and promotional event platform. Both truck and trailer feature an eye-catching graphics wrap that is matched to both the Core 15 catalog and web site. As well, the truck has been treated to a full complement of upgrades, including a 6″ BDS 4-link Long Arm lift, 20″ wheels shod with 37″ Mud Terrain tires, Fab-Four fabricated steel bumpers front and rear and to top it all off a 9,000 lb Warn winch. All in all, it makes for an extremely aggressive and memorable visual experience. On board, the trailer features a full complement of Core 15 and Blue Grass Armory rifles and carbines. Consumers will walk away from a Mobile Unit experience with a greater appreciation for Core 15’s & Bluegrass Armory’s capabilities, an encounter with knowledgeable staff members and the opportunity to get a live, hands-on walk through the Core 15 & Bluegrass Armory catalog.
“We have reached another page in Core 15 & Bluegrass Armory’s history, offering our dealer base the support necessary to create a pull-through sales effect at their stores and shooting ranges, “stated Israel M. Anzaldua, Vice President of Sales and Business Development. “Our distributors will also be supported with the mobile sales unit at any event when scheduled with our sales staff and can provide one-on-one seminars and live fire demo’s where possible.”
