Hunting Heritage Trust and NSSF Partner to Study Peer Influence on Hunting and Shooting Participation
National Shooting Sports Foundation 02.24.12
The Hunting Heritage Trust and National Shooting Sports Foundation have partnered to commission a major new study to help determine the impact of “peer influence” on youth participation in the hunting and shooting sports.
The study which, will include both focus group interviews and a major telephone survey of young men and women aged 8-17, is designed to measure the positive and negative impacts of peer influence on hunting and shooting sports recruitment.
The study is being conducted by Responsive Management, well-known public opinion researchers who have performed studies for scores of conservation organizations, shooting sports groups and state fish and wildlife agencies.
“There is a lot of great work being done right now to facilitate youth introduction into the hunting and shooting sports and the NSSF and Hunting Heritage Trust felt it would be important to understand and measure the impact of peer influence on these efforts,” commented Jim Curcuruto, NSSF Research Director.
“It’s great when an outreach effort encourages youth participation in hunting or shooting, but the process doesn’t end there.” commented Bob Delfay, President of the Hunting Heritage Trust. “This study will help us better understand the impact of peer influence on encouraging or discouraging the ultimate decision to participate in hunting or shooting and may also suggest ways to enhance the positive impacts of peer influence.”
Results of the survey are expected to be announced at the 77th North American Wildlife & Natural Resources Conference scheduled for Atlanta, GA, March 12-17, 2012.
