Milliken, Guy Harvey Announce Partnership
OutdoorHub 04.27.12
A collaboration between internationally known marine artist and environmental conservationist Guy Harvey and Milliken will bring scenes of underwater wildlife to a new flooring collection this spring. Through a recent licensing agreement, the two brands will combine their areas of expertise to create a variety of indoor rugs and indoor/outdoor accent mats.
The collection – which will cater to those who share an affinity for coastal lifestyles and ocean ecosystems – features marine animals from tropical fish to mako sharks. To depict accurate environments, it was imperative for Milliken to preserve the inspiration and intense colors behind the artwork. Milliken’s hi-resolution printing capabilities and color palette enabled photo-realistic interpretations of extremely detailed renderings.
“For our designs to remain detail oriented in a floor covering medium, the most advanced printing capabilities are a must,” said Steve Stock, president of Guy Harvey, Inc. “Milliken is providing the technology we need to achieve an accurate representation for the Guy Harvey line.”
The initial product offering will consist of more than 25 beautifully crafted area rugs with detailed images of marine life.
- Indoor rugs will be available in 3×4 feet, 4×6 feet and 6×9 feet
- Accent mats will be featured in 2×3 feet and 3×4 feet
Additionally, both Milliken and Guy Harvey will donate a portion of the proceeds to benefit the Guy Harvey Ocean Foundation, which supports conservation and best management practices for sustainable marine environments. Through science and grants, the foundation provides common sense solutions to reversing overfishing, pollution and other threats to the marine ecosystem.
According to Mark Clayton, residential business manager for Milliken, both brands have a history of serving as good stewards of the environment.
“This collection brings Guy Harvey’s artwork to new life, while creating unique experiences for our customers,” he said. “But what’s also important about this collaboration is our shared stance on sustainability, making the partnership an ideal fit.”
Customers will be able to purchase the collection in retail stores late spring, as well as online through Guy Harvey’s website, www.GuyHarveyInc.com.
