Mountain Khakis Selected as the Apparel Partner of Outside Television’s OUTSIDE TODAY Show
OutdoorHub 04.30.12
Mountain Khakis, a leading mountain-inspired lifestyle apparel brand, announces it has been selected as the apparel partner of Outside Televsion’s OUTSIDE TODAY show.
MK is outfitting the hosts and crew of OUTSIDE TODAY, the popular morning show on Outside Television, as the network’s lifestyle apparel partner with episodes beginning today – Monday, April 30th.
Hosts Julia Dimon and David LaHuta can be seen wearing a variety of MK’s styles for Spring and Fall 2012, including MK’s newly-expanded line for women, and innovative, eco-friendly shirts for men.
“We’re thrilled to have Mountain Khakis on board as the OUTSIDE TODAY wardrobe provider,” said Amy Hornyak, Marketing Director for Outside Television. “The brand’s mountain-inspired apparel is a terrific fit for our hosts and we believe it will resonate well with the Outside audience.”
For OUTSIDE TODAY’s spring episodes, Mountain Khakis will be showcasing its eco-friendly Approach and Fairway collections for men. In addition, host Julia Dimon will wear pieces from MK’s new women’s collection including the women’s Oxbow tops and Americana jacket.
“Hosts Julia and David truly live the mountain-inspired lifestyle that MK represents,” said Jen Taylor, MK Director of Creative Development. “And their show connects us with key outdoor enthusiasts on a daily basis. We’re thrilled to partner with Outside Television.”
