As part of a national re-branding effort, ONOS Polarized Performance Sunglasses announced the launch of a new website, ONOS.com, and media campaign in an effort to grow its flagship brand.
The new ONOS commercial focuses on the quality aspects of the brand by touting the features of the polarized performance sunglasses while showcasing the great styles they offer. The new commercial will be airing on the Outdoor Channel, NBC Sports, Texas Channel, Fox Sports Net and World Fishing Network over the next few months. Also included in the communication strategy is the strategic use of traffic generation through direct, keyword and display network placements, as well as targeted email campaigns.
The new website features ONOS, Ernest Hemingway by ONOS, and Vicious by ONOS branded eyewear. It has been optimized for easy navigation, fast load times, and search engine relevance. The site also features the latest in ecommerce technology which delivers a simple and inviting shopping experience — even for those wanting the patented low reader and prescription lenses. The site has also extensive tracking features that allow the brand team to see every step of consumer traffic. This information is invaluable to the brand when evaluating consumer behavior and marketing ROI.
“Today we took a step forward with the ONOS brand,” stated Chris Nelson, ONOS Polarized Performance Sunglasses National Sales Manager. “With the strategic launch of the new site, commercial and other marketing efforts, we feel confident that we will see a new level of brand awareness in 2012. To say we are excited to see all the hard work finally come to the consumer would be an understatement.”