Adding to the ever-growing number of products aimed squarely at the female market, Crimson Trace will introduce a limited run of its industry-leading Lasergrips and Laserguard products in an attractive pink variation. Retailing for a suggested $219 for both the Smith & Wesson J-frame and Ruger LCP, these pink models will be available through their normal dealer network or from the beginning of June.

“Speaking with our women customers at various shows, we were asked if we could make a laser sight that wasn’t just your typical tactical black model,” said Kent Thomas, Director of Marketing for Crimson Trace. “Listening to feedback from both our female consumers and retail network, there is great demand for Crimson Trace laser systems with pink color pallets aimed at this rapidly growing segment of the market.  We considered what the most popular self defense firearms carried by women were and adapted our product line accordingly.”

Both laser sights feature the same patented instinctive activation that has made Crimson Trace products famous worldwide. Simply pick up the gun in a normal firing grip and the laser is activated, with no additional buttons or switches to fumble with. Each can be easily installed by the user and arrives pre-zeroed from the factory at 50’. Although a 4 hour run time means that battery life will not be a concern, the new laser sights also qualify for an additional bonus. “If the customer registers their new laser sight with our outstanding customer service team, we’ll send them free batteries every year for life,” said Thomas. “We’ve had reports of customers who are still on their original set of batteries after six or seven years, but on this program, you’ll never have to worry about having a fresh set.”

Each Crimson Trace laser can be fine tuned by the user by means of its integral windage and elevation screws and features the most powerful laser available by law. All of CTC’s products are proudly designed, engineered and Made in the USA.

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