Under Armour Launches New Under Armour Scent Control Hunting Collection
OutdoorHub 06.13.12
Baltimore, MD– Do you see green? That’s the question that will soon echo throughout the hunting world as Under Armour, the MD-based leader in sports performance apparel, footwear, and accessories, launches a hard-hitting campaign to promote its highly anticipated Under Armour Scent Control product collection. The exclusive Under Armour Scent Control technology allows hunters stay undetected in the field with an innovative scent control system that lasts ten times longer than commonly used carbon-based technologies.
In support of the product launch, the Under Armour Scent Control campaign will include a dynamic new commercial featuring top whitetail hunter and Under Armour Arsenal member, The Crush’s Lee Lakosky. The :30 and :60 second commercial spots will broadcast on numerous top-rated hunting shows on the Outdoor, Sportsman, and Pursuit channels beginning tomorrow, June 15. Print advertisements featuring members of the Under Armour Arsenal of elite hunters will appear in multiple publications throughout the summer preparation and fall/winter hunting seasons.
Under Armour will also engage consumers through a custom, interactive Facebook app that launches on June 15 and will allow UA Hunt fans the ability to upload their best hunting photo and give it the “Under Armour Scent Control treatment,” turning the hunter’s eyes a bright shade of velocity green, as featured in the commercial and print ads. Fans will also be eligible to win a dream hunt with a member of the UA Arsenal and receive head-to-toe Under Armour Scent Control gear.
“Science and innovation have always been the driving force behind the Under Armour Brand,” said Bryan Offutt, Under Armour Director of Outdoor Marketing. “Our goal with the Under Armour Scent Control campaign is to educate hunters and provide them with the most state-of-the-art gear to help make them better and succeed in the field.”
The Under Armour Scent Control product collection will be available on UA.com and select outdoor and sporting goods retailers beginning in July. For more information on Under Armour Scent Control products and Under Armour’s complete selection of performance apparel, footwear, and accessories, visit UA.com or alwayslethal.com
