Scott Linden hopes to put TruckVault’s money where his viewers’ mouse is. The second annual version of his public service fundraiser launches June 25 on the six TV networks carrying his show, Wingshooting USA. Dubbed “TruckVault Cares … about conservation, canines & kids,” the initiative motivates sportsmen to raise funds and awareness for six different groups, and possibly win prizes for themselves.
Six groups benefit from votes tallied at www.truckvaultcares.com: Ruffed Grouse Society, International Hunter Education Association, Quail Unlimited, National 4H Shooting Sports, Scholastic Clay Target Program, and a nationwide coalition of hunting dog rescue clubs. Linden says all groups also benefit from the “cross-pollination” among shared and potential members who learn more about each group when they vote and watch informational segments on his TV show. Together, the groups claim over a million member-supporters.
Last year’s effort attracted over 170,000 web visits, and this year’s should prove just as popular, Linden said. This year prizes will be awarded every 5,000 votes as well as at the conclusion of voting on Dec. 31, 2012. A South Dakota duck and pheasant hunt at Warne Ranch is one of the prizes, as are Peet shoe dryers, Kent Cartridge ammunition, Filson apparel, a TruckVault, Ugly Dog Hunting Co. gear, and Happy Jack dog care products.
Last year, each group was represented at the online voting site by a Labrador puppy. Viewers have chosen English Setters as the breed for this year’s pups. Every vote puts kibble into the pup’s food bowl and sends a proportional amount of the $10,000 fund to that group’s treasury.
Through television commercials and in-show educational features, print ads and online promotion, Wingshooting USA viewers will be urged to vote online for their favorite group, and motivate their friends to vote. Members can also use social media to “get out the vote” among friends, sending new voters to the site to raise even more funds.
Wingshooting USA is the official TV series of the National Shooting Sports Foundation. Created and hosted by Scott Linden, the program airs on six networks year-round, available in 207 million households via cable, satellite and over-the-air stations in all media markets.
Logo courtesy of Scott Linden