Fifty Year Milestone Marks Beginning of New Chapter for Swanson Russell
OutdoorHub 06.29.12
Celebrating its 50th year in business, Swanson Russell has grown into one of the largest full-service outdoor recreation marketing communications agencies in the world.
In particular, the agency has become nationally recognized for its expertise in the fishing, shooting and hunting industries.
“I am often asked how an agency located in the heartland of the United States has been able to establish itself globally,” said Brian Boesche, partner/chief creative officer. “It really started with a conscious decision to have a specific focus of expertise. Outdoor recreation is one of a handful of industries we chose to target our efforts.”
Over the years, Swanson Russell has provided creative, media, public relations, database and interactive services to such premium outdoor recreation brands as Weatherby, Hodgdon, Leupold, SIG SAUER, Minn Kota, Humminbird and Bullet Weights.
“One of our founders, Gus Swanson, was an avid outdoorsman and that allowed us as an agency to naturally gravitate toward companies that target hunters, anglers and shooters,” Boesche said. “Our chairman of the board, Steve Russell, is an avid outdoorsman as well. During his 25 years as president, he spearheaded the effort to work with many of the top brands in the outdoor industry.”
By working with world-renowned brands, Swanson Russell has grown exponentially the past five decades. The agency currently employs 140 people and has reached annual billings of nearly $95 million.
