PrimaLoft Chosen as the Exclusive Synthetic Insulation for Stio Apparel Launch
OutdoorHub 09.10.12
PrimaLoft, the world leader in high performance insulations and yarns used in leading outdoor and fashion brands, home furnishings, work wear and military applications, will serve as the exclusive synthetic insulation provider for the launch of the new Stio apparel line, which will debut in September.
The highly anticipated launch of Stio, led by founder and outdoor industry veteran Stephen Sullivan, will feature a collection of men’s, women’s and children’s apparel and accessories made available direct to consumers via an e-commerce web store, consumer catalogs, and a flagship retail store in Jackson Hole, Wyo.
Stio will feature PrimaLoft ONE and PrimaLoft SYNERGY insulations in five styles across the fall 2012 line: Lofted Sky (men’s & women’s), Tenon Jacket (women’s), Hardscrabble Jacket (men’s), and Dado (men’s).
“We are very pleased to partner with Stio on the launch of their highly anticipated apparel line, and we’re pleased they’ve chosen PrimaLoft to be the exclusive synthetic insulation for the line,” stated Russ Angrignon, western territory manager, PrimaLoft.
“Stio is a technical-meets-lifestyle apparel line, featuring highly technical products you can live in,” stated Steve Sullivan, founder of Stio. “We chose to utilize PrimaLoft because it is the highest performing technical insulation available in the outdoor industry, and we wanted to launch our brand using only the finest performance textiles available.”
The complete Stio line will be available this September. To view a preview of the 2012 Fall collection, visit http://www.stio.com.
To learn more about PrimaLoft, visit www.primaloft.com, and follow the PrimaLoft conversation online at Facebook and Twitter.
