The November edition of Shooting Industry magazine profiles top-selling safety products, highlights the enticing profit margins offered by the airgun and airsoft market, and includes tips for year-round sales in varmint and predator hunting.
Dealers who make safety a top priority with their customers are enjoying added profitability and peace of mind. At Nagel’s Guns in San Antonio, Texas, Mark Mercer, assistant manager, says he doesn’t have to sell the “new generation” of gun owners on safety products.
“I see more and more younger families coming in here,” Mercer said. “They’re looking at having a gun at home for protection … Being able to lock it up is just as important as owning the firearm.”
Read more about top-selling eye and ear protection, plus safe options at a variety of price-points, in “Safety: ‘New-Generation’ Gun Owners.”
“Dealers would be shocked by the performance of today’s airguns,” said Steve Upham, vice president of sales for Crosman. “They’re letting perceptions of the airgun market from their youth make their decisions for them.”
The November issue profiles this overlooked market segment, highlighting the airgun and airsoft market’s growth and profit potential.
Varmint hunters are serious, dedicated shooters — who are often overlooked consumers. Tapping into this segment is about thinking beyond the traditional seasons, making some additions to existing product lines, and adjusting displays to group the right products together. Read “Call In Varmint & Predator Sales” in Shooting Industry’s November issue.
Wildgame Innovations and Orange County Choppers teamed up to create a hunting-inspired chopper that will be making the rounds to gun shops and trade shows during a 2013 nationwide tour. The chopper aims to grow hunting and reach a new generation of hunters and shooters. Read the full story and view exclusive video footage of the chopper’s unveiling at www.shootingindustry.com/hunting-chopper.
Shooting Industry’s Dealers Only Giveaway for November features a Knife Package from Quartermaster, featuring two made-in-the-USA cutters. Dealers, enter to win the package — valued at nearly $200 — at www.shootingindustry.com/giveaway/.
To read the November issue — and sign up for a free subscription to the all-digital edition — visit www.shootingindustry.com/digital-editions/.
Image courtesy Shooting Industry Magazine