The Sportsman’s Guide Launches Military-inspired HQ ISSUE Brand
OutdoorHub 12.13.12
Premier sporting goods retailer muscles-up its “Lowest Prices, Best Quality” promise with newest private label
Heeding the continued growth and popularity of its original private label, Guide Gear, The Sportsman’s Guide has called a new in-house brand into service: HQ ISSUE.
Shoppers of The Guide’s popular HQ Military Surplus catalog were recently introduced to the new HQ ISSUE brand – and its cutting edge, big-value line of rigorously-tested tactical gear and clothing. This line-up of military-inspired BDU clothing, flashlights, tents, knives and more leads the way for a much larger deployment of the brand in the Spring of ‘13.
A full selection of HQ ISSUE products is also available online at SportsmansGuide.com.
“The success of the Military Surplus category for us over the years is easily explained,” says Jay Berlin, CEO of The Sportsman’s Guide. “Our customers are looking for reliable, field-tested products for outdoor and every day use, at a guaranteed lowest price.”
“And that’s what makes the introduction of HQ ISSUE so exciting… for us and our customers,” continues Berlin. “Every item boasting our HQ ISSUE label is specifically designed to bring that same sort of ‘military-tough, value-priced’ quality to brand new tactical-style gear and clothing.”
