New Hunt & Hike sock line centers on US merino, US manufacturing, US jobs
Nester Hosiery, the most technically advanced sock manufacturer in the world, will partner with Pale Morning Media for the debut of its independent performance brand, Farm to Feet.
The first pure performance sock brand to exclusively source 100% of every component in the United States, Farm to Feet will debut men’s and women’s Hike and Hunt lines to retailers at SHOT 2013 (Booth 11040) and Outdoor Retailer Winter Market 2013 (Booth MR151B).
“With soaring demand for American-made quality, we simply felt it was time to put our best foot forward,” said Kelly Nester, Nester Hosiery president. “American Sheep Industry ranchers raise our merino grade wool and the rest of the manufacturing processes take place within a few hundred miles of our knitting facility. Additionally, all nylons, elastics, packaging and in-store merchandizing displays are produced within that same footprint. For performance merino socks it doesn’t get more local than that.”
Founded in 2001, Pale Morning Media (www.palemorningmedia.com) is a public relations and creative communications firm that drives sales by increasing the quantity and quality of brand visibility.
For Farm to Feet, Pale Morning Media will provide brand development and strategic launch support, in addition to a full suite of public relations tactics.
“Farm to Feet is the right idea at the right time. People want more than just American-made goods, they’re hungry for American-made quality,” said Drew Simmons, president and founder of Pale Morning Media.
Founded in 1993, Nester Hosiery is among the largest US sock-makers. More than 200 people work in the company’s state-of-the-art facility operating cutting-edge automated manufacturing equipment that do everything from twisting the yarns to packaging the socks.
Farm to Feet’s initial Hike and Hunt collections will include bright, dynamic performance designs for men and women, with retail prices ranging from $18 to $30 per pair.
In addition to a 100% American supply chain, Farm to Feet socks will provide the highest level of comfort, durability, and performance on the market today. Key features in all Farm to Feet socks include a Heel to Arch Sculpted Performance Fit, Seamless Toe Closures, and 22.5 micron US merino grade wool.