Original Toesock Innovator To Enhance Online Experience For Customers
Injinji, creators of the “Original Performance Toesock” for runners and active outdoor enthusiasts, today debuted a new and improved website alongside the highly anticipated Performance 2.0 line hitting retail shelves next week.
Having solidified its place as a leader in the performance running and outdoor sock markets, Performance 2.0 is the next exciting chapter for Injinji, as they have created a line that is designed to outfit any athlete, in any shoe, for any activity – and the website stands to do no less. With fun, informative videos, an impressive team of sponsored athletes and valuable information on which Injinji style is best for you, the new website is designed with ANY customer, ANY athlete, and ANYONE in mind who cares about their feet.
“With Performance 2.0 hitting shelves in a week, we saw an incredible opportunity to refresh and revive our online presence in the same way we revitalized our line,” said Russell Nadel, SVP Operations/GM for Injinji. “The content on the new site really reflects the ethos of where Injinji is headed as a brand. Fresh, relevant and in tune with how our customers are using, learning about and ultimately purchasing our product.”
For over ten years, and long before commercially available ‘minimal’ footwear hit the shelves, Injinji Performance toesocks have been protecting the natural contours of feet, allowing wearers to benefit from restriction-free movement and superior moisture management than traditional sock construction. The new Injinji.com is an exciting platform to open the door to more active consumers who can learn the benefits of wearing Injinji socks, join in the community, read compelling testimonials from all walks of life, and make an easy purchase.
The new Performance 2.0 product offering will be hitting retail shelves by the end of January starting with Recreational Equipment Inc. (REI), Road Runner Sports and many more Outdoor and Run Specialty stores across the USA. Global rollout of Performance 2.0 will begin in February.
Injinji will also be showcasing their Fall/Winter 2013 collection at Outdoor Retailer this coming January 23rd – 26th. The latest line boasts bright and bold colors added to the Run Series collection, alongside some sassy striped designs that will be available in their Sport Series line.
Visit the updated website here or see the latest Performance 2.0 line at Outdoor Retailer by visiting Injinji at booth 36183.