Hydrapak New SoftFlask Models Win ISPO Award
OutsidePR 02.06.13
Win Announced at Product’s Unveiling
Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced its new SF350 and SF500 SoftFlask collapsible bottles have been designated ISPO Award Winners in the Performance Accessories category.
ISPO’s international mix of 57 judges, with expertise in design, professional sports, media, and retail, have bestowed the prestigious award as the company introduces the new SoftFlasks to the market.
Extending the utility of the easily stored and collapsible SoftFlask line, the new SF350 and SF500 focus on performance hydration and feature wider filling ports, on-demand bite valves, shut-off switches, and are versatile multi-sport accessory produced in .35 and .5 liter capacity. The modular design is user-friendly and flexible: whether stored within a backpack, a cycling jersey pocket, or with Hydrapak’s optional integrated hand straps, these feather weight flasks are engineered to adapt.
“The SoftFlasks have great potential across a wide variety of sports and recreational activities,” said Hydrapak CEO Matt Lyon. “We are excited to develop this entirely new category of hydration and feel honored to become an ISPO Award winner. It’s awesome.”
With an introduction at the ISPO trade show and launched to consumers in Summer 2013.
