Contextual Advertising Automatically Pairs Ads With Editorial, Giving Direct Relevancy to Companies Reaching Affluent Wing and Clays Shooters

Shotgun Life (, the first online magazine dedicated to the best in wing and clays shooting, announced the industry’s first Contextual Advertising – a unique system that automatically matches a company’s products with quality editorial benefits.

Contextual Advertising lets companies run multiple ads on Shotgun Life, which are routinely matched with stories based on key words and other corresponding factors. For example, a shotshell manufacturer can run one ad for subgauge shells, another ad for waterfowl shells and yet a third for upland shells depending on the nature of the story. A gun case company can match their products with over/under, semi-automatic or side-by-side shotguns. Categories can also be established by gender, helping advertisers reach the 37% of Shotgun Life readers who are women.

Shotgun Life’s new Contextual Advertising complements its superior Search Engine Optimization (SEO), which is built into its Internet software platform. Since so many shooters now scour the Internet for information before making a buying decision, Shotgun Life’s SEO, combined with Contextual Advertising, educate potential customers beyond the ocean of “guns for sale” classifieds that proliferate the Internet. This powerful combination of Contextual Advertising and SEO effectively gives advertisers intelligent Internet exposure in-perpetuity.

“Having spent 15 years in Silicon Valley as a marketing and media-relations professional, the Shotgun Life team brings a wealth of related experience to the wing and clays shooting industry,” said Shotgun Life Publisher, Irwin Greenstein.

Shotgun Life’s Contextual Advertising and SEO campaigns are complemented by an aggressive social-marketing program that reaches some 50 affinity groups on Facebook, LinkedIn and blogs.

These new capabilities are complemented by a redesign that conveys a luxurious upscale image. The online magazine now features a leather backdrop, easy-to-read royal blue headlines, rotating lead stories and exciting new opportunities for streaming-media marketing.

Because of the underlying modular software platform, ads can be moved anywhere on Shotgun Life, and for a very modest premium companies can mix-and-match different ads throughout the online magazine.

Logo courtesy Shotgun Life

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