North American Hunter Announces StuffStuff: Enhanced Product Testing
OutdoorHub 02.19.13
Field testing has just been given a measurable boost thanks to North American Hunter’s enhancement of their product testing feature to create StuffStuff – a product testing site for members where they get to test AND keep free stuff.
The enhancements to StuffStuff include a major social media interface that’s measurable and beneficial to manufacturers. “The social media interface is the greatest part for a manufacturer who is looking for ROI on their product being tested. As soon as members receive their product, they are given the opportunity to rack up points by sharing their review via a YouTube video, a Facebook post or a Tweet,” said Katie Ciernia, Sr. Manager for StuffStuff. “The more the member does to share his or her review socially, even “Liking” the manufacturer’s page, the more points they receive and the more elite stuff they can review in the future.”
Each product has its own page including long and short descriptions, reviews, specifications, and Facebook comments. Members and manufacturers can see what other testers think about the products they have tested on StuffStuff’s website. Members who receive free product go through a screening process to ensure the product gets in the hands of someone highly likely to use it – and therefore review it.
“Our product testing program is one of North American Hunter’s biggest membership values. With this new approach – which shows in real time values like the number ‘Likes’ on Facebook to the number of reviews – we’ve created a specific, measureable system that makes Marketing Managers look good,” said Ciernia.
Another benefit for manufactures listing their products with StuffStuff is the inclusion in the club’s magazine showcasing features, benefits and tester rating. For example, the last issue of North American Hunter showcased several StuffStuff products reviewed by more than 250 members.
To become a tester for StuffStuff, or list your products as a manufacturer, visit: stuffstuff.com. Testers must be members of the club they are testing.
