Event includes in-store savings, fun kids’ activities and a chance to win Dean Rojas’ boat.

The 2013 fishing season gets Gander Mountain’s version of a gala premiere this weekend with the launch of First Cast, a nation-wide event that will mean savings, fun and prizes for those who love their time on the water. The nation-wide event runs Feb. 28 through March 20 with special promotions and events throughout the Gander Mountain network of stores.

The fun and freebies begin March  2 & 3 at Gander Mountain stores in 24 states with a full weekend of in-store savings and kids’ activities, and the start of a major sweepstakes that will award the prize of a lifetime.

“First Cast is the perfect way to celebrate this time of year, when folks naturally start to think about the season to come, and the fun of getting out on the water,” said Steve Uline, Gander Mountain’s executive vice president of marketing. “We’re excited to provide family fishing fun and discounts in all of our Gander Mountain stores, and a sweepstakes that offers a chance to win one amazing fishing prize.”

Starting on Feb. 28, entries are being accepted in-store and on-line for Gander Mountain’s Fish Like A Pro Sweepstakes. The grand prize winner will own Elite Bassmaster Angler Dean Rojas’ boat – a fully loaded 2013 Skeeter FX 20 with 250hp Yamaha V Max SHO Motor, valued at $70,000. Entries for the Dean Rojas boat will be accepted until Sept. 2.

The in-store events start March 2 & 3, when the first 250 customers through the doors on Saturday and Sunday will receive a scratch-off with a chance to win up to 50% off their entire Fishing, Marine, and select Apparel & Footwear purchases, with a maximum discount of $150.

Future generations of fishing enthusiasts will get in on the fun as well, with a full slate of kids’ events in store. At Noon both days, the first 50 kids in line will get a free opportunity to Paint-A-Lure, putting their creative talents to work decorating their own fishing lure that they can use on the water. From Noon to 3 p.m. both days, practice will make perfect in the Kids’ Casting Contest, where experts will assist young anglers in learning how to flip, pitch and make the perfect cast.

For more details, official rules and to enter for your chance to win the Fish Like A Pro Sweepstakes, visit any Gander Mountain retail store or enter online at www.GanderMountain.com/sweepstakes.

Logo courtesy Gander Mountain

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