Milwaukee Journal Sports Show Introduces the All New Ladies Lodge

The all new Ladies Lodge will debut at the Midwest’s largest consumer sports show.

In its 73rd year, the annual the Milwaukee Journal Sports Show provides demonstrations, competitions, seminars, vendors and experts in the areas of hunting, fishing, camping, sporting dogs, target shooting, boating and more.

Intended to promote women in the outdoors the Ladies Lodge will feature well-known names in the outdoor industry such as HERCAMOSHOP and The Wild World of CarrieZ Hunting, Fishing and Outdoor Podcast. On display will be a photographic collection owned by Dan Basore of famous women in the outdoors. Cabela’s will be showcasing their ladies outdoor clothing line.

As a progressive show, the organizers knew that taking advantage of the fastest growing demographic in the outdoor industry was a smart move. Carefully selecting a handful of female advocates, their goal for the Ladies Lodge was to create a haven for women attendees interested in hunting, fishing and general outdoor activities.

“I’m super excited,” said Carrie Zylka, hostess of The Wild World of CarrieZ Podcast. “It’ll be a great place for women to talk one on one about resources and activities they might be interested in. I’m eager to let them know that there are many solo outdoorswomen happy to help them in any capacity needed. Whether that’s helping organize an all-female event or simply providing a real life role model that lets them know they can do it without any help.”

The Milwaukee Journal Sports Show runs Wednesday, March 6 through Sunday, March 10, 2013 at the Wisconsin State Fair Park Exposition Center, 8200 W. Greenfield Ave., West Allis, Wisconsin.

Cabela’s Ladies Clothing Line Booth #

HERCAMOSHOP Booth #1434-1436

The Wild World of CarrieZ Hunting, Fishing and Outdoor Podcast Booth #1442

Advance tickets are $6.50, Adults at the door $8.00 Kids 12 and under are free when accompanied by an adult. Learn more about the show at www.milwaukeesportsshow.com.

Dena Woerner

Dena Woerner is the president of Argia Media, LLC and a strategist for Traditions Media, LLC. She is the former Tourism Division Communications Director for the Arkansas Department of Parks and Tourism where she was the editor of state tourism publications, blogs and web content. Dena is a published outdoor freelance writer and editor. She plans and organizes fishing industry writer's events and photo shoots. She has been published in the River Management Journal, Arkansas Wild, North American Fisherman, and in National Wildlife Federation publications, to name a few. She has appeared in Outdoor Life photo essays, Sporting Clays magazine, and has been a featured guest on episodes of Midwest Outdoors, Illinois Outdoors,Wisconsin Outdoors and local Arkansas television fishing segments. She is a former culinary and hospitality & tourism instructor. An avid cyclist, she competes in woman's crosscountry cycling events. Dena holds a B.A. in Marketing form the University of Arkansas, a M.A. in Professional Communication from Purdue University and is Certified in Tourism Crisis Communications from the University of Florida.