Coleman Partners with Autism Speaks to “Light it up Blue”
OutdoorHub 03.14.13
The Coleman Company, Inc., has partnered with Autism Speaks, the world’s leading autism science and advocacy organization, to raise awareness and research funds through the release of a new, special-edition Coleman Autism Speaks LED High Power Lantern.
“Coleman is pleased to have the opportunity to partner with Autism Speaks and support such a worthy cause,” said David Allen, senior vice president of sales and marketing, Americas for Coleman. “In honor of National Autism Day, Coleman will launch a special-edition lantern. Five dollars of the proceeds from each lantern sold will go directly to Autism Speaks to help fund research into causes, prevention, treatments and a cure.”
The special-edition lantern features a blue exterior color and a blue illumination setting, in reference to the annual Light it Up Blue event hosted by Autism Speaks.
“We are excited to partner with Coleman and appreciate its efforts to help raise funds and awareness of autism,” said Alec Elbert, chief strategy and development officer, Autism Speaks. “Thanks to Coleman’s support, we can encourage everyone, whether they are touched by autism or not, to help make a difference in the lives of our neighbors by purchasing a blue special-edition Coleman lantern. This lantern will illuminate the issue of autism well beyond April and Autism Awareness Month.”
This special-edition lantern is powered by a Cree LED and outputs 200 lumens of light on its high setting. It retails for $24.99 and is sold exclusively through Coleman.com. The lantern will be on sale throughout the months of March and April in preparation for and recognition of Autism Awareness Month.
