Livingston Lures to Maximize Consumer Interest and Awareness Through Fishhound
Fishhound 05.03.13
Livingston Lures, manufacturer of a unique lineup of lures incorporating advanced sound and vibration technology, has entered into a strategic advertising partnership with Fishhound.com, the Web’s fastest-growing angling community and leading provider of “real-time” fishing reports. The partnership will allow Livingston to connect directly and instantly with the huge number of anglers that frequent Fishhound.com as well as more than 450,000 Fishhound Facebook fans.
“Livingston offers innovative hardbaits that literally ring the dinner bell for predatory game fish, and we feel that Fishhound’s Product Showcase and Field Testing program is the perfect vehicle for promoting our offerings,” said Livingston Lures’ CEO Freddy Battah. “It’s clear that Fishhound has an extremely strong Internet and social media presence in the angling space. Our lures are designed to look real and swim with precise, natural action. The added technology includes an internal circuit board that emits the sound of an injured bait fish as well as strike-triggering visual technology that, when activated by water, illuminates softly and naturally to give anglers an advantage on the water. We believe our cutting-edge lures are a great fit for today’s tech-savvy anglers.”
According to Rick Patri, Fishhound.com’s Vice President, Operations, Fishhound’s unmatched ability to help fishing-related companies generate “earned media,” makes teaming up with the site a smart business decision. “Our Product Showcase sparks consumer interest and demand by getting anglers truly excited about tackle,” said Patri. “We don’t just provide information; we get products in the hands of unbiased anglers so they can experience the quality and performance themselves. After field-testing products, they report on them, and the positive feedback spreads like wildfire through the entire angling community.”
Fishhound leverages the viral nature of social media to create a platform where anglers, manufacturers, lodges, tackle shops and a variety of fishing-related businesses interact with one another. By understanding the way changes in buying patterns affect today’s consumer, Fishhound is able to educate and influence the purchasing decisions of more than 1 million social-media-savvy anglers per month. Sign up for free at http://www.fishhound.com/registration.
