Leupold Launches Life Section for Fans on Leupold.com
Leupold 07.02.13
Leupold has launched the Leupold Life section of its website, providing consumers and fans a new avenue to interact with America’s Optics Authority online.
Through the new Life section, fans can see what’s happening behind the scenes at Leupold, catch up on the latest news, and even find answers to questions from around the social media sphere. Integration with Facebook allows fans to comment and like comment right on the Life section for all their friends to see.
In the “From the Help Desk” section, Leupold experts from technical services, marketing, product development and even the Custom Shop answer questions about Leupold products and services that fans post on forums, Facebook, Twitter and other social media outlets.
As with all of Leupold’s customer service departments, these questions are being answered by staff in the company’s American-based manufacturing plant in Beaverton, Ore.
For example, “KC” posted a question about the Custom Dial System on the forum 24hourcampfire.com. In response, Leupold’s David Domin explained the system and all the questions “KC” had about its usage.
“The Life section is designed to provide relevant and compelling content to our fans,” said Lynn Twiss, interactive marketing manager for Leupold & Stevens, Inc. “Customer service has always been a hallmark of Leupold, and now fans can interact and engage with Leupold staff in a way that no other manufacturer offers.”
Another segment in the Life section is the Wall of Fame. Here fans can see their photos collected onto the Wall of Fame through a number of channels. For Instagram or Twitter users, the hastag #leupold will feed photos directly to the page. Facebook users can post their photos on the Leupold wall at facebook.com/LeupoldOptics. Or, fans can submit their photos through a convenient link on the Wall of Fame page.
All these features and more can be found at www.leupold.com/life.
Find us on Facebook at www.facebook.com/LeupoldOptics.
