Social media has played a key role in the growth and success of, the Web’s fastest-growing angling community and leading provider of real-time fishing reports, since the site launched back in September of 2010. Today, Fishhound announced that its incredibly active Facebook page has attracted its 500,000th fan.

According to Rick Patri, Fishhound’s vice president, operations, achieving this level of popularity through Facebook represents a true milestone for Fishhound. “Our ability to reach out to huge numbers of fishing enthusiasts via social media channels been nothing short of phenomenal,” Patri said. “The fact that a half a million avid anglers have opted to become fans of our Facebook page shows that there’s tremendous interest in what has to offer. It also gives us the ability to direct our messages and those of our manufacturer partners not only to this massive Fishhound fan base, but to their Facebook friends as well.”

What’s luring so many anglers to Fishhound? One big draw is the central platform Fishhound has created connecting freshwater and saltwater anglers with manufacturers, guides, charter captains, tackle shops and other industry professionals. Anglers are also flocking to Fishhound for the latest “fishing intelligence” – up-to-date, inside information on where the fish are biting and the most effective methods for putting those fish on the boat. Yet another Fishhound attraction is the site’s Product Showcase and Field-Testing Program, which enables members to easily earn points that can be redeemed for free tackle they test and keep. Fishhound members post unbiased reports on field-tested products at Fishhound’s site and Facebook page – feedback that quickly becomes “viral” and spreads throughout the Fishhound community and all over the Web. This program is a win-win situation for both Fishhound members and tackle manufacturers. Members get to try out and hang onto some of the hottest fishing-related products on the market today, while manufacturers receive valuable promotional exposure in the form highly influential angler testimonials.

“Leveraging the viral nature of Facebook has been an important part of the Fishhound success story from the very beginning, explained Patri. It has been an amazing tool for us – one that’s allowed us to not only better serve our existing members, but also expand our reach to instantly inform, educate and influence millions of fishing fanatics worldwide.”

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Logo courtesy Fishhound

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