Rocky Boots Signs Sponsorship Agreement with Shawn Michaels’ MRA
OutdoorHub 07.26.13
Rocky Boots, a manufacturer of quality hunting footwear and apparel since 1932, has signed a sponsorship agreement with Shawn Michael’s MRA on the Outdoor Channel.
Rocky will be the exclusive footwear and apparel provider for Michaels and co-host Keith Mark for at least Seasons 3 and 4 of the show. Season 3 is airing this summer with episode premieres every Tuesday night at 11:30 p.m. ET.
“We ran into Shawn and Ketih at the Archery Trade Association show earlier this year and were impressed with their accomplishments as hunters and their commitment to delivering quality entertainment to their fans,” said Sam Bowman, brand manager for Rocky’s outdoor division. “Shawn and the show have a tremendous following and we’re excited for hunters everywhere to see how well Rocky gear performs in the field.”
The show follows Michael’s and Mark around the world on hunting adventures and presents their journey to viewers with a focus on faith, family, friendship, conservation, and the values of living a hunting lifestyle.
“I’m a family man who loves the outdoors, and Rocky is a family company with a rock-solid reputation delivering quality outdoor gear to hunters,” Michaels said. “It makes perfect sense for us to partner for the show, and I’m thrilled to have the best outdoor gear available in my pack every time I leave the house for a hunting trip over the next two years.”
