Pam and Brian Hoffmann of Port Edwards, WI are this year’s grand prize winners, and now the proud owners of a Forest River’s Flagstaff Classic 620 ST Folding Camping Trailer, presented by Go RVing – the title sponsor of the national Outdoor Channel promotion.
Throughout the sweepstakes, Outdoor Channel leveraged the power of traditional, digital and social media to encourage consumers to enter the national sweepstakes for a chance to win daily prizes, and a shot at the grand prize. To drive participation, Outdoor Channel ran cross-channel TV spots and local ad sales vignettes, honing in on the network’s star power, such as Mark Zona of “ZONA’s Awesome Fishing Show” and Pat and Nicole Reeve of “Driven with Pat and Nicole.” Consumers were also encouraged to partake in the contest via social media platforms, such as Facebook, Twitter and YouTube, which directed contestants to the Spring Fever microsite.
Spring Fever sweepstakes encourages outdoor enthusiasts to grab some new gear and head outdoors to enjoy the warmer weather and fishing season. There’s no better way for anglers to celebrate the season than with Outdoor Channel, which furnished lucky contestants with the hottest prizes.
Join us in congratulating Pam and Brian, and remember – you have to be in it to win it. Outdoor Channel looks forward to your participation in 2014.
Logo courtesy Outdoor Channel