Sportsman Channel’s Full Draw Adventures Earns #1 Spot in Key M18-49 Demo
OutdoorHub 08.13.13
Full Draw Adventures Features Nine Straight Days of Hunting & a Buck of a Lifetime
Sportsman Channel, the leader in outdoor TV for the American Sportsman announced today Saturday’s “Record Buck” episode on Full Draw Adventures – featuring a record sized whitetail buck, nicknamed “Wild Thing” – earned the show’s highest rating of the season (1), and the #1 spot in the M 18-49 demo across all mid-sized networks. It also earned the #2 spot in the M25-54 demo (2). Full Draw Adventures airs Saturday’s at 6:30 p.m. ET/PT on Sportsman Channel.
“We have tremendous multi-platform resources between IMO (InterMedia Outdoors) and Sportsman that make us the leader with integrated marketing capabilities, giving us the ability to cross-over and combine audiences for better reach and engagement,” said Graig Hale, VP of Business Development of Sportsman Channel. “This extraordinary story of determination, patience and fortitude to endure the drama of pursuing a legendary old buck is remarkable on many levels – and it struck the right chord with audiences.”
Below is a Full Draw Adventures breakdown of the Nielsen numbers:
- (1) Highest rated episode, Nielsen live+SD coverage area rating, 7/1/13 – 8/3/13, in HH, across all episodes of the series in these demos: Household, Males 18 – 34, Males 18 – 49, Males 25 – 54, Persons 18 – 34, Persons 18 – 49, Persons 25 – 54
- (2) Top spot, M18-49, #2, M25-54, Nielsen live+SD coverage area rating, for midsized networks (20MM-80MM Nielsen UE) for the episode airing 8/3/13 at 6:30pm ET/PT.
