FLW, the world’s premier tournament-fishing organization, and Livingston Lures, the leading manufacturer of Technologically Advanced Lures, have announced a sponsorship agreement through the 2014 season. Financial terms of the deal were not disclosed.

Livingston Lures will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world

Livingston Lures has set themselves apart by offering the most advanced electronic lures on the market. Livingston Lures manufactures a wide range of pro-designed baits that incorporate their unique and innovative Electronic Bait Sound (EBS) and Vibration Technology to attract fish even when the bait is sitting still. Livingston Lures is rapidly building an impressive pro staff, including Kellogg’s Angler of the Year Andy Morgan, Stetson Blaylock and Jacob Powroznik, and looks to continue to develop the most advanced “smartbaits” on the market.

Logo courtesy FLW Outddors

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