7th Annual Nationwide “Gear Up and Go” Campaign Spotlights Network’s Unique Advertiser, Affiliate and Consumer Relationships
As outdoorsmen and women prepare for the 2013-2014 hunting season, Outdoor Channel has teamed up with DICK’S Sporting Goods to launch its seventh annual Gear Up and Go sweepstakes, officially dubbed “Outdoor Channel’s Gear Up and Go Sweepstakes presented by DICK’S Sporting Goods.” The nationwide promotion, which runs during the entire month of October, aims to ring in the hunting season by offering loyal Outdoor Channel viewers the chance to win daily prizes, in addition to one ultimate grand prize.
This is the second consecutive year that the network has joined forces with DICK’S Sporting Goods, who also serves as a sponsor for the network’s fourth quarter (Q4) Friday night programming block, “Friday Night at the Lodge, Presented by DICK’S Sporting Goods,” beginning October 4th.
Outdoor Channel will encourage viewers throughout October to enter the Gear Up and Go sweepstakes on www.OutdoorChannel.com via on-air TV spots and social media marketing. From there, entrants will automatically be directed to a dedicated Gear Up and Go microsite that features a full listing of the special prizes up for grabs.
The prizes include trail cameras, ground blinds and motion decoys, in addition to hunting tools, apparel and accessories furnished by notable participating brands and Outdoor Channel advertisers, such as GSM Outdoors, Irish Setter, Primos, Rack1 and Streamlight. Also among the giveaways are gift cards; prize packs; fishing (ex. Chase on the Lake in northern Minnesota and Tarpon Lodge in Florida) and hunting adventures (ex. Turkey Track Club in South Dakota); a VIP trip to SHOT Show in Las Vegas; and a grand prize, four-night stay at the luxurious Nemacolin Woodlands Resort in Pennsylvania.
Designed to drum up excitement for outdoor enthusiasts that have been eagerly awaiting the chance to head to the fields, Gear Up and Go is also meant to fuel local affiliate opportunities by deepening engagement with existing viewers and generating new audience interest. Hundreds of participating cable, satellite and telecommunications systems nationwide, representing more than 50 million subscribers, have signed on for the promotion.
Since the inception of Gear Up and Go, Outdoor Channel has received more than 665,000 consumer entries. In 2012 alone, the promotion attracted over 90,000 consumer entries.
WHEN: October 1st through October 31st
Logo courtesy Outdoor Channel