If you’ve ever thought about “test driving” a Crimson Trace product, then your best in-the-hand opportunity could be at a Cabela’s store near you.  At Cabela’s stores across America, customers will be able to feel and engage various Crimson Trace products—Lasergrips, Laserguard, Lightguard, and others—that are preinstalled on model handguns. Once activated, customers can also view the resulting laser downrange.

“This project, and the in-store displays, is part of a continuing partnership between Crimson Trace and Cabela’s,” says Jeff Goddard, Crimson Trace Director of Sales. “The companies are working together to better equip customers with laser advantages for all of their personal protection handguns.”

These customer experience opportunities are the result of special in-store areas that feature Crimson Trace products in an easy to find—and engage—display. There’s also information—and in-store Cabela’s staff—in the firearms sections to help customers select the right laser and light products to fit their firearm(s). The displays will also offer free Crimson Trace DVDs—The Laser’s Edge—that customers can take home to review and garner more details about lasers and self-defense tactics.

“We strive to equip all personal protection handguns with the life saving advantages of a laser sight,” said Tiffany Hopp, Crimson Trace Commerical Business Manager. “Our partnership with Cabela’s, and this end-cap program, allows the customer to take a test drive and experience Crimson Trace products right there in the store.”

The Crimson Trace displays will be available in Cabela’s stores in these cities:

  • Buda, TX
  • Fort Worth, TX
  • Hamburg, PA
  • Triadelphia (Wheeling), WV
  • Glendale, AZ
  • Hazelwood, MO
  • Kansas City, KS
  • Allen, TX

All Cabela’s stores continue to sell a full selection of Crimson Trace products and customers can always buy the products through the company’s online website (www.cabelas.com) or from the pages of the well-known catalogs.

Crimson Trace’s mission is to enhance people’s ability to protect family, home and country. Discover the details at www.crimsontrace.com.

Image courtesy Crimson Trace

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