Fishhound.com, the outdoor industry’s largest word-of-mouth marketing platform, announced that it has entered into a partnership with Basseast.com, one of the Web’s most popular content-oriented websites for bass-fishing enthusiasts.
The co-promotional partnership will help allow both organizations reach new audiences through their respective websites. Fishhound will also receive bass-related content from Basseast.com, including exclusive coverage of the BASS and FLW tournament trails, while Basseast.com will gain valuable exposure to the ever-growing number of hardcore anglers that frequent Fishhound.com.
According to Rick Patri, Fishhound’s Vice President, Operations, this is truly a win-win relationship for the two sites and their loyal followings. “We’ll be able to offer our members the kind of comprehensive tournament coverage and content they’ve been asking for, and basseast.com users will benefit from the most up-to-date fishing reports available today, product testing and reviews, and more.” Patri said. This partnership will put Basseast in front of over 5 million people per year.”
Patri also points out how the partnership will help Fishhound better serve its existing advertising partners. “The addition of extensive bass-related tour coverage, articles and tips at Fishhound will help us attract even more bass fishermen to our online angling community,” he said. “That will help expand promotional reach for our partners seeking to reach this specific demographic.”
Ricky Bodsford, owner of Basseast.com, is equally excited about teaming up with Fishhound. “We’ve been operating in the online space for some time, so we’re keenly aware of Fishhound’s tremendous popularity, growth and momentum” said Bodsford. “Sharing our content and being able to take advantage of Fishhound’s ability to instantly inform and influence anglers through the Web and social media will be of great value to basseast.”
Logo courtesy Fishhound.com