New Detour Model Joins Growing DVX Sun + Safety Line
OutdoorHub 12.02.13
DVX Eyewear has added the new Detour to its popular DVX Sun + Safety line of protective eyewear products inspired by NASCAR champion Jeff Gordon and sold exclusively through Walmart Vision Centers nationwide.
Because life’s greatest adventures and opportunities often come unexpectedly, the aptly named Detour is ready for anything. With its ANSI-Z87 High Velocity and High Mass Impact rating, the Detour provides serious eye protection in any work environment. And with the Detour’s stylish good looks and comfortable fit, these glasses are also built for fun, whether it’s hiking in the Great Outdoors, hanging at the beach with friends or just driving down the open highway with the top down. With occupational-grade impact protection and DVX’s 100% UV protection rating, wearers of the new Detour can work hard, play hard and take on any road with confidence.
The Detour is offered in two eye-catching versions – a distinctive Black and White Streak frame paired with versatile Grey lenses, and an understated Matte Black frame with bold Polarized Silver Flash lenses. These lenses feature DVX’s 8-layer polarization process to eliminate distracting glare and reflected light – making the polarized Detour ideal for wear around water, driving or any high-glare working environment.
The new Detour (like most DVX Eyewear models) is also available with prescription lenses through Walmart Vision Centers. This allows DVX wearers to work or play in the most challenging environments, enjoying clear, sharp vision under a range of light conditions with all the benefits of DVX’s ANSI-rated protection. The Detour can also be fitted with Clear prescription lenses, for indoor activities or other applications where people want protection without tint.
The DVX Sun + Safety Line has been steadily growing and gaining popularity across the nation, in part because of its ongoing relationship with NASCAR champion Jeff Gordon. Even with affordable retail pricing ($48 for non-polarized and $78 for polarized models), DVX shades feature frames crafted from DuPont™ Hytrel® thermoplastic polyester elastomer, an advanced material that combines the flexibility of rubbers, the strength of plastics and the formulation of thermoplastics. NASCAR champion Jeff Gordon will promote the DVX brand and thrill racing fans around the world as he competes for the checkered flag in his iconic No. 24 Chevrolet.
Walmart Vision Centers are located in more than 2,600 stores nationwide and offer free vision screenings in-store as well as a free 12-month guarantee on all frames and lenses. For more information, visit dvxeyewear.com.
