Sure-Shot Game Calls Partners with Gallup Media Marketing
OutdoorHub 12.02.13
Sure-Shot Game Calls, manufacturer of the world champion Yentzen duck call, has selected Gallup Media Marketing as their agency of record for public relations services.
“As we continue to expand our business, we reached out to Gallup Media Marketing to assist us in sharing the story of our product line and our company history. Sheryl Gallup was an easy choice for us because of her knowledge of this industry and because of her dynamic approach on reaching out to consumers and to the media community” said Charlie Holder, president of Sure-Shot Game Calls.
About Sure-Shot Game Calls
The nearly 60-year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas. Their first product, the 1959 patented Yentzen, was the first double-reed duck call introduced to the marketplace. Shortly thereafter, Cowboy Fernandez entered several duck calling competitions in 1959 and both he and the Yentzen became world class champions. Today, Sure-Shot has over two dozen game calls for ducks, predators, deer, and turkeys.
“Even though Sure-Shot was newly acquired by Charlie Holder in 2011, it has a long history of being a champion, and I look forward to working with them,” said Sheryl Gallup, president of Gallup Media Marketing. “This is a tough industry, with a lot of competition, but, Sure-Shot has a story to share and I will enjoy the challenge of bringing it to the media and to the consumers.”
