Outdoor Channel Appoints Jason Brist EVP of Ad Sales
OutdoorHub 12.04.13
Veteran of Outdoor Channel, Fox Cable Networks and ESPN Regional Television to Lead All Advertising Initiatives Spanning Network, Mobile and Digital
Outdoor Channel, America’s Leader In Outdoor TV, today announced the promotion of Jason Brist to Executive Vice President of Advertising Sales. Jason will lead Outdoor Channel’s ongoing efforts in developing and executing innovative advertising and sponsorship opportunities that tap into Outdoor Channel’s loyal audiences, including cross-platform offerings that utilize the network’s digital, mobile and social media resources. Based in Chicago, Brist will report directly to Jim Liberatore, President and CEO of Outdoor Channel.
A six-year veteran of Outdoor Channel, Jason was most recently Senior Vice President, Media Sales. He established the network’s new Central Region office in addition to leading the Southeast and Southwest regional offices. He also led sales strategy and management covering Outdoor Channel’s digital, mobile and social extensions. Among his many accomplishments, he developed the first exclusive truck partnership in network history with Chevrolet Silverado Saturdays, and opened and/or grew the brand’s beer, spirits, insurance, retail and hardware and DIY categories.”
“We are excited to have someone with Jason’s experience and industry relationships to lead our ad sales efforts,” commented Liberatore. “As our network grows and evolves, it is important to have an ad sales team that can creatively utilize that growth for the benefit of our current advertising partners and to attract new partners to our dynamic platform.”
On-air, online and on-the-go, Outdoor Channel is the principal media and entertainment brand for outdoor enthusiasts nationwide. The company offers advertisers the greatest opportunity to reach the more than 78 million outdoor enthusiasts (Source: 2013 MRI Doublebase) made up of hunters, anglers, adventure-seekers and beyond. Outdoor Channel attracts a spectrum of endemic and non-endemic advertisers, including a growing roster of blue chip brands, as a result of its effective ability to tap into the coveted male 25-54 demographic, earning a median income that beats the primetime cable average.
“This is an exciting time at Outdoor Channel as we move forward in further strengthening our content and introducing our unique network to new audiences,” commented Brist. “Given our leadership position in serving the vast and growing outdoor enthusiast market, we have a terrific platform for delivering highly targeted campaigns that drive results for our advertising partners. I look forward to playing a major role in the future of the network.”
Prior to joining Outdoor Network, Jason was Vice President, Central Region Advertising Sales at Fox Cable Networks, where he led the FX Networks and National Geographic Channel sales teams. He began his career at ESPN Regional Television, where he helped to generate adverting sales for Big Ten Conference football and basketball, among other major collegiate conferences. He is a graduate of Indiana University.
