Benelli USA, an acknowledged leader in the firearms industry, has named Tom Kaleta as their new VP of Marketing. Kaleta will be responsible for Benelli USA’s strategic marketing direction for the family of brands, including Benelli, Franchi, Stoeger, Uberti and Stoeger Airguns. Kaleta will head marketing, advertising and social media efforts to position and maintain the Benelli USA brands as leaders in existing and emerging markets.
Kaleta, who graduated from the University of Georgia, began his advertising career with Gray’s Sporting Journal. He continued his career with the Tribune Company and later served as Managing Director for a Division of JWT. During his more than 20 years in marketing and advertising, Kaleta has worked with such notable brands as The Home Depot, Gulfstream Aerospace, YUM! Brands, and Chick-fil-A. Most recently Kaleta had the responsibility of handling the Smith & Wesson account for IQ, S&W’s agency of record.
“As a life-long hunter and outdoors enthusiast I’m very pleased to be joining Benelli USA, an outdoor industry leader,” said Tom Kaleta. “The company has a strong and established record for implementing innovative marketing ideas and I look forward to building on that tradition in support of the Benelli USA brands.”
“Tom’s longtime career in marketing and advertising combined with his passion for the outdoors clearly qualifies him to assume the marketing leadership for Benelli USA,” said Tom DeBolt, Benelli USA VP of Sales. “We look forward to him bringing his branding and multi-channel marketing experience to Benelli USA to help achieve our business goals as we move forward with renewed energy and enthusiasm.”
Image courtesy Benelli