Cortland Line Company and Jarvis Walker Pty Ltd are pleased to announce a new joint venture, Cortland International Pty Ltd, which will market Cortland products to all countries outside the USA and Canada, effective immediately.
Cortland CEO Randy Brown and Jarvis Walker Brands Director Trevor Maundrell made the joint announcement and both are excited about the possibilities.
“The recent change of ownership at Cortland has seen an increase in investment in the development of new technologies and products and we’re looking forward to working with Jarvis Walker Brands on expanding Cortland’s global market share,” said Brown.
Maundrell said: “It’s fantastic to see such exciting changes taking place at Cortland, a brand with such a rich history in the fishing industry. We are looking forward to working with the new-look team at Cortland and will enjoy seeing the investment in research and development bear fruit.
“Jarvis Walker sees great potential in the Cortland brand and in the coming range expansion that will develop a significantly broader product mix for both the fly fishing and sportfishing markets. The combined resources in this joint venture have some impressive capabilities in many categories and we are eager to start building Cortland’s bright future,” said Maundrell.
The new company will continue to work closely with existing distributors while exploring opportunities for new distributors and new markets.
Image courtesy Cortland Line Company