, a northwest-based tech company, introduces a new online marketplace for consumers in the sportfishing industry where small, independent manufacturers can create a virtual storefront to sell handcrafted fishing gear. Inspired by the Do-It-Yourself movement, provides support for small businesses and promotes quality, American-made products. Through, consumers now have access to new and specialty items in the sportfishing industry not otherwise available through local retailers and manufacturers.

“For years, independent lure and tackle makers have relied on sites like EBay, Etsy and Craigslist to sell their handcrafted products,” says founder and CEO, Jeff Wong. “While those sites are effective, consumers have to comb through a multitude of unrelated items to find the fishing gear they need. With, we developed an easy-to-use platform where sellers can showcase their products directly to a targeted consumer market.” is the first and only online marketplace that caters specifically to the $115 billion dollar sportfishing industry. With a simple and user-friendly interface, sellers can now reach a targeted global audience instantly, saving time and money. Rather than spending months and thousands of dollars on establishing an independent online market place, allows sellers to set up a virtual shop and start selling in a matter of minutes. also offers a unique and optimal environment for buyers by offering hundreds of quality fishing products in one convenient location where buyers purchase directly from the manufacturer. In addition to the online marketplace, also offers an online educational community where both competitive and non-competitive anglers from across the country can discover new products and techniques that might give them an edge when the fish aren’t biting. welcomes anglers of all skill levels and interests to join as a members to receive exclusive deals, participate in community forums, share ideas and communicate directly with sellers. Included in the free membership is access to an online “catch wall” where members can share pictures of recent catches and offer recommendations on the hottest gear. offers a free plan for manufactures and sellers that includes a basic virtual storefront for selling products. Affordable subscription plans are also available for sellers that want a more robust retail experience and access to additional tools and services. Subscription plans range from $5.99 to $29.95 per month with transaction fees from 5 percent to 10 percent depending on the selected monthly plan. For a limited time, is offering a six-month “power sellers” plan at no cost, which is a $180.00 value.

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