Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential entertainment, brand and art licensing trade show, today announced the addition of a 5,000 square foot motorsports themed feature area at Licensing Expo 2014.

The Motorsports Cafe in the Brands and Agents section of the show will be home to the leading sanctioning bodies in the motorsports industry, all looking to grow and develop their businesses through licensing and brand extensions. Vehicles and drivers will be featured from The National Hot Rod Association, SCORE International Off Road Racing, Global Rally Cross and more.

“This is an exciting new venture for Licensing Expo and one that will raise the profile of sports licensing among our attending retailers and manufacturers,” commented Jessica Blue, vice president, Licensing Expo.

Advanstar will partner with motorsports experts RACE Motorsports Marketing, Inc. and Hot Import Nights to organize and promote the new feature. Brian Rock, president, RACE Motorsports Marketing Inc. commented, “We are very excited to bring the action-packed world of motorsports into the spotlight at Licensing Expo and to clearly define the associated benefits from a business perspective.”

Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17-19, 2014, at the Mandalay Bay Convention Center in Las Vegas, Nevada.

For more information and to register for free to attend, visit www.licensingexpo.com.

For more Licensing Expo news, visit www.licensingexpo.com or find them on Twitter (@licensingexpo), on Facebook or via LinkedIn.

Logo courtesy Licensing Expo

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