Genesis Pattern Technologies LLC has announced the agreement for licensing and co-marketing HillBilly Brand hunting and outdoor apparel, consumer goods and accessories bearing KLOAK camouflage patterns.

“Our KLOAK Konsealment patterns are perfect for integration into the popular HillBilly Brand licensed product lines,” said Steve Regan, President and Chief Executive Officer of Genesis Pattern Technologies.  “The HillBilly Brand is overwhelmingly popular, fun and well-respected name in the outdoors, and we look forward to an ongoing partnership well into the future.”

Genesis Pattern Technologies strives to become the international leader in the development of camouflage patterns, as well as the development, marketing and production of other outdoors products and technologies for sale to outdoor enthusiasts.  Its KLOAK patterns are based upon mimicry patterning and cryptic colorations found in the natural world.

“To partner with an innovative company like KLOAK is exciting because of its talent in creating patterns that are both unique and appropriate to the markets served by HillBilly Brand.  The KLOAK Konsealment patterns are some of the most distinctive, yet realistic, designs I’ve seen,” said Shon Lees, CEO and Co-Founder of HillBilly Brand. “We at HillBilly Brand are excited to see where this co-branding partnership takes us during 2014.”

New HillBilly Brand products bearing KLOAK patterns will debut during the SHOT Show in Las Vegas, January 14-17, 2014.

Logo courtesy Hill Billy

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