Radians Launches Retail Arms of Crossfire at 2014 SHOT Show

   12.19.13

Radians Launches Retail Arms of Crossfire at 2014 SHOT Show

Radians will launch their new line of Crossfire by Radians performance safety eye protection at the Shot Show in Las Vegas, Nevada, January 14-17, 2014.

The new Crossfire Sporting Goods retail line will include over 50 different SKUs of style-conscious performance eye protection available in polarized, anti-fog, foam-lined, HD, silver mirror, blue mirror, and several other lens options.  Of course, comfort is always important to Radians, so the Crossfire retail line will include many comfort features, such as adjustable rubber nosepieces, dual mold rubber temple grips, and vented rubber nosepieces for breathability.

“The Crossfire by Radians brand will give hunters, shooters, military, and police the protection and innovative technology they need and the style they demand,” says Joe Smith, VP of Sporting Goods for Radians. “The innovative styles will also appeal to ‘extreme’ sports enthusiasts who enjoy rock climbing, white water rafting, biking, skiing, four-wheeling, etc.,” said Smith.

The frames, which include sleek, full frame designs and lightweight half frames in a myriad of colors and patterns, are designed around the latest trends in sport eye couture while maintaining the protective integrity of an ANSI Z87.1+ certified safety glass.

You can see and try on the new Crossfire by Radians retail line at the 2014 Shot Show, Radians Booth 842 and 20156. Plus, the Crossfire eyewear will also be used as prizes in Radians’ 2nd Annual “The Hunt is On” Contest at the Shot Show.

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