Archery America, LLC, parent company of Winchester Archery, recently announced the hire of Bill Ruth as Vice President of Sales and Marketing. Mr. Ruth will be responsible for driving sales and strengthening the Winchester Archery brand within the archery and crossbow markets.

Ruth brings 25 years of sales and marketing expertise to Winchester Archery and most recently served as Vice President of Sales for Elite Archery.  “I’m excited to be joining the Archery America family,” said Mr. Ruth.  “While the Winchester brand is well known in the firearms industry, the Winchester Archery brand is still a relative newcomer to the archery world.  I am looking forward to strengthening the brand and building our dealer network.”

“Bill’s experience in assembling and managing a successful sales team and the number of key industry relationships that he brings with him will complement our efforts of building the Winchester Archery brand in our industry, ” said Tim Barber, President of Winchester Archery. “We are fortunate to have an individual with Bill’s talents on the Winchester Archery team and we are looking forward to working with him.”

Logo courtesy Winchester

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