International Case Co (ICC), official importer of Negrini Cases of Italy, has signed Jim Ferry and Associates to represent the Negrini brand in the 13 western states. Effective immediately, the Ferry sales staff will manage sales at all levels from dealer and specialty retailers to major buying groups, internet retailers and box stores.
“We are very pleased to engage the Ferry group to represent ICC and the Negrini brand. They are fully versed in sales and positioning of premier brands and understand the special role Negrini plays as a leader in fine gun cases.” said ICC president, Stephen Lamboy.
Jim Ferry and Associates will enable ICC to present the Negrini brand as the Negrini to retailers at all levels in the Western US, where shooting and hunting popularity are at all time highs. In those states, hunters and shooters often travel their firearms long distances and need a secure and protective case for those trips. With Negrini, they now have the ability to give their hunting rifle or competition pistol the protetion it deserves.
Most gun dealers have seen Negrini cases before, but, until now, they have carried names like Perazzi, Zoli and Beretta. The retention of Ferry and Associates effedtively doubles down on Negrini’s commitment to the US market.
“The Negrini Brand cases incorporate superior technology and fine Italian design, creating an exciting new category in the case market. Negrini is a perfect fit for our growth strategy with other premium brands” remarked Jim Ferry, President of Jim Ferry and Associates.
Attending the show will be Steve Lamboy, Elena Micheli-Lamboy, Vice President, and the ICC sales staff. See these great gun cases and meet our team in Booth 1762.
Logo courtesy Negrini