Big Rock Sports today unveiled the company’s new brand identity along with an enhanced website. The introduction of these new features follows their restructure in 2013, in which the company was split into a Shooting Sports Division and a Fishing/Camping/Marine Division.

“We’re proud to launch a brand identity that reflects our commitment to our customers and this industry,” said Andy Melville, Big Rock’s Executive Vice President, Shared Services Team. “We enhanced our business platform last year so that we could better meet the individual needs of our dealers, and our new website will offer dealers a customized product search and order experience tailored to further meet their retail needs.”

Big Rock’s new, more user-friendly website will be rolled out in two stages. The first stage is the public side, an upgraded BigRockSports.com that includes information about the services the company offers. The next stage of the site, specifically for Big Rock dealers, will be accessed through the login on the main site. This stage will be launched later this year.

Over the next couple of months, Big Rock will gradually be phasing out the old logo in favor of the new one.

Logo courtesy Big Rock Sports

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