Partnership aligns leading archery brands and creates the industry’s broadest product and service offering
BOWTECH, a leading archery products manufacturer, announced today that it has acquired Excalibur Crossbow, Inc., a leading crossbow manufacturer. Excalibur’s expertise, quality and innovation in crossbows and archery accessories segments align perfectly with BOWTECH’s leadership position in the compound bow category. The highly strategic acquisition allows BOWTECH to provide the industry’s broadest assortment of high quality brands and products to customers.
“BOWTECH brings the most innovative design and technology to the compound bow category. Excalibur shares these values and their crossbows are the finest on the market. Excalibur is a perfect addition to our company’s product and brand portfolio,” said Ron Johnson, CEO of BOWTECH.
Further Johnson added, “By bringing these companies together we will be better positioned to offer our customers and consumers more comprehensive and innovative archery product solutions and services. We plan to continue operating both companies while sharing and leveraging our significant expertise, industry know-how, and talented employees.”
“We could not have asked for a better partner to assist us in taking the Excalibur products and brand to the next level,” said Rob Dykeman, President Excalibur Crossbow. “BOWTECH’s commitment to innovation and meeting consumer needs aligns with the vision we have always had for Excalibur. Both companies share very strong reputations and positions in the market, and combining both companies will be a great benefit to both product lines and brands going forward. Excalibur is very excited about the future possibilities.”
Logo courtesy BOWTECH