Genesis Pattern Technologies LLC announced today its partnership with Southern Belle Outdoors Inc. to develop a new camouflage pattern for today’s women of the outdoors. The two companies plan to unveil the new KLOAK “InvisiBelle” pattern in February, 2014.
Understanding that women are key household decision makers across America, influencing or making 85% of purchasing decisions in the home, Steve Johnson, founder of GPT says this new partnership with Southern Belle Outdoors just “feels right.” “These four women are the real deal, and are definitely making their mark in the outdoor industry,” said Johnson. “My company knows camouflage and SBO knows the wants and needs of today’s outdoor women. We truly feel we have the perfect combination to be able to offer a winning pattern!”
Southern Belle Outdoors Inc. consists of four women born and raised in the heart of Appalachia who hunt, fish and truly embody the outdoor lifestyle. In what was once thought of as a “man’s only world,” SBO is dedicated to helping more women find their place.
Genesis Pattern Technology LLC strives to become the international leader in the development of camouflage patterns, as well as the development, marketing and production of other outdoors products and technologies for sale to outdoor enthusiasts. KLOAK patterns are based on mimicry patterning and cryptic colorations found in the natural world.
The two companies plan to unveil the Spring/early season KLOAK InvisiBelle pattern next month, and then reveal the Fall KLOAK InvisiBelle pattern this summer. The four Southern Belles will be in the KLOAK booth #10940 at SHOT Show in Las Vegas January 15-18, 2014 to promote the new pattern.
Logo courtesy Southern Belle Outdoors Inc