Under Armour Welcomes Hunting Legends Mark and Terry Drury to the UA Arsenal
OutdoorHub 01.10.14
Under Armour (NYSE:UA) welcomes the Drury Outdoors Team to the Baltimore-based performance brands’ roster of elite outdoor athletes known as the UA Arsenal. Pioneers in the outdoor industry, Mark and Terry Drury wrote the playbook for the successful filming, management and hunting of trophy whitetail deer. Drury Outdoors now joins an all-star line-up of the nation’s top hunters to showcase Under Armour’s deep-rooted commitment to providing the next generation of hardcore hunters with the most innovative products available.
The Drury Outdoors team will join forces with Under Armour in a multi-faceted marketing program designed to educate hunters about the brand’s innovative performance apparel, footwear and accessories including Under Armour’s revolutionary UA Scent Control technology and the new Mossy Oak Treestand Camo pattern exclusive to Under Armour. As members of the UA Arsenal, the Drurys will represent the Under Armour brand through personal appearances, print campaigns and will be outfitted for their popular, award-winning television shows.
“Drury Outdoors has become a dominant force in outdoor television and we are excited to welcome them to the Under Armour family,” said Bryan Offutt, Senior Director, Outdoor Marketing, Under Armour. “The Drurys embody everything the Under Armour brand stands for- hard work, dedication and innovation- and we look foreword to what the future holds.”
