Shakespeare Ugly Stik Sets Facebook Mark
OutdoorHub 01.15.14
Popular Facebook page surpasses 500K fans
There is no doubt Shakespeare Ugly Stik is one of the most recognizable rods in the fishing community. This is evident on store shelves, on the water and now online. As a popular page for anglers to share success stories, the Ugly Stik Facebook page has recently eclipsed over half a million fans.
“We stay highly active with our community on Facebook. Since the launch of the official Ugly Stik Facebook page we’ve ran contests, interacted with our followers by keeping content fresh and are constantly receiving feedback from our hard core enthusiasts,” said Joshua Silva, Ugly Stik Marketing Manager. “Ugly Stik is dedicated to improving fan engagement with the brand and our fans definitely show their support.”
Visitors to the Facebook page will be able to interact with the Ugly Stik brand through a variety of content. The site also serves as an access point to the most up to date information on their favorite Ugly Stik products like the new Ugly Stik GX2 which has been wildly popular among the community.
A huge part of the success for generating so much exposure has been the introduction of the Ugly Stik GX2 and #theUglyTour. #theUglyTour follows one Ugly Stik GX2 as fans fish with it in a variety of locations for many different species. “Our fans are so passionate that we wanted to highlight their story and have them be the focus of #theUglyTour and the new Ugly Stik GX2 launch,” said Silva.
Fans can track the travels and stats of #theUglyTour as it moves across the country through a dedicated website and various social media channels including Facebook, Twitter, Instagram and YouTube. In addition, fans will have an opportunity to nominate themselves or someone else to be a part of the tour online via www.UglyStik.com/tour or www.Facebook.com/UglyStikFishing.
Please visit www.UglyStik.com/tour for the complete Ugly Stik GX2 experience and for a chance to become the next featured angler on #theUglyTour.
