3M Continues Partnership with FLW for 2014 Season
OutdoorHub 01.30.14
FLW, the world’s premier tournament-fishing organization, announced today that longtime partner 3M will return as a sponsor for the 2014 Walmart FLW Tour for the fourth consecutive season. 3M ScotchBlue Painters Tape has been tapped to be the featured brand. Financial terms of the deal were not disclosed.
“3M’s commitment to our anglers, fans and the sport of fishing has been consistent since 2011,” said Trish Blake, FLW President of Marketing. “With the strong support of 3M, we look forward to continuing our relationship with a world-renowned company that has long been a recognized leader in the research and development of innovative products.”
Eleven-year veteran Ray Scheide of Dover, Ark., will again be representing ScotchBlue™ brand on the 2014 FLW Tour. A six-time Forrest Wood Cup qualifier, Scheide has 21 top-10 finishes and more than $830,000 in career earnings.
ScotchBlue Painter’s Tape will be featured across all of FLW’s platforms, including its tournaments and Expos, websites and social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast on Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
