Blue Star Media, Ltd. Sign Orion Entertainment to Develop Outdoor Lifestyle TV Series
OutdoorHub 02.03.14
Officials from Orion Entertainment have confirmed that they’ve been retained by Blue Star Media, Ltd, an entity owned by the Jones’ Family of businesses, to develop a reality television series focused on the outdoor lifestyles of real cowboys, and key figures within and the scores of A-list celebrities that surround the Jones’ family businesses, which includes the Dallas Cowboys.
“The Jones Family have a suite of businesses with amazingly broad appeal in the celebrity community that ranges from the biggest music acts in the country, to other professional sports stars, and a wide array of other entertainers,” says Orion President Chris Dorsey. “And between a host of businesses, they possess a very large media network and nationwide marketing footprint.”
“We couldn’t imagine partnering with a better production entity than Orion,” says Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for The Dallas Cowboys and Blue Star Media, LTD. “No one knows the outdoor lifestyle better than Orion and their reach and experience across the heartland and combining their deep connections in the celebrity and corporate world with our own makes this a potentially perfect Outdoor Media partnership.”
The series to be titled Cowboys Outdoor Adventures will launch in late 2014 or early 2015 with an all-star line-up of America’s biggest entertainers in and out of the world of sports.
