MillerCoors brand Keystone Light to be featured by premier tournament-fishing organization
FLW proudly announced today that Keystone Light will return as a featured sponsor of the world’s largest tournament-fishing organization throughout the 2014 season.
A long-time favorite of FLW anglers and fans alike, Keystone Light is known as a light-bodied, crisp beer that is always smooth. Keystone Light has found that FLW is a perfect fit in helping them reach the coveted outdoor consumer market.
“Keystone Light’s return in 2014 is great news for the entire outdoors industry,” said Trish Blake, President of FLW, Marketing Division. “It is evidence of the buying power and marketability that professional bass-fishing fans can offer. We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with leading companies such as MillerCoors to feature brands that are committed to help advance our sport.”
Keystone Light will be prominently featured across all of FLW’s platforms, including its tournaments and Expos, multiple websites and social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide; making it the most widely distributed weekly outdoors-sports television show in the world. As part of the sponsorship agreement, Keystone Light also will feature FLW and anglers within its marketing plans and social media channels.
“We’re excited to continue our partnership with FLW,” said Brendan Noonan, Keystone Light brand manager. “FLW aligns us with our fans’ passion. Wherever guys kick back with their buddies for a day of fishing, Keystone Light wants to be there.”
Professional anglers Chad Grigsby of Maple Grove, Minn., and Casey Martin of New Market, Ala., will represent Keystone Light on the 2014 FLW Tour and at various Walmart in-store events and appearances. Grigsby, a 13-year veteran on the FLW Tour, has 13 top-10 finishes in FLW competition and is widely known for being one of the wily veterans of the sport. After winning the FLW Tour event at Kentucky Lake in 2011, Grigsby has to be considered as one of the early favorites when FLW returns to the famed fishery in 2014.
Grigsby will be joined on the Keystone Light team by 2nd-year pro Casey Martin. A former electrical engineer in the automobile industry, Martin decided to leave his job and pursue his dream of becoming a pro fisherman. After a successful co-angler career, Martin made his debut as a pro in 2013. In his rookie season, Martin was featured as the star of the online YouTube-based reality series Circuit Breaker and vaulted into the FLW record books after one of the most dominating performances in FLW Tour history at Lake Chickamauga. His four-day total weight of 103 pounds, 3 ounces and his 22-pound, 11-ounce margin of victory are both ranked #2 all-time in FLW Tour competition.
Logo courtesy FLW Outdoors